Skincare for men · 3 steps
Three steps.Three minutes.
You don't need a ten-step shelf. You need three things in the morning and three at night — and to stop doing the one thing that's making it worse.
01 — THE MISTAKE
Body soap on your face is the whole problem
Body soap and "deep cleansing" scrubs strip the skin's protective barrier. Your skin reads that as an emergency and answers with more oil — so you get the combination almost every man complains about: shiny by lunch, tight and flaky by evening.
The fix isn't a stronger product. It's a gentler one used consistently. Two weeks of a mild cleanser does more than any single expensive bottle, and it's the cheapest part of the routine.
02 — THE FREE CHECK
Six things. Tick what you actually do.
Not what you own — what you did this week.
The skin minimum
0 / 6
Start tickingMost men pass one of these. Usually the shower.
03 — THE ROUTINE
Morning and night, in order
MORNING · 3 MIN
Wash, moisturize, SPF
Gentle cleanser, light moisturizer, SPF 30+. The sunscreen is the only anti-aging step in this list that's proven to work.
EVENING · 4 MIN
Wash, exfoliate, richer cream
Same cleanser to take the day off, a light exfoliant two or three times a week, then a slightly richer moisturizer.
AFTER SHAVING
Shower first, balm after
Shave after a hot shower when pores are open, use gel instead of canned foam, finish with an alcohol-free balm. Red neck gone.
04 — THE FULL SYSTEM
Skin is ten days of a thirty-day plan
Clear skin doesn't fix a bad haircut, a beard with no neckline, or a shirt that doesn't fit at the shoulder. Those are the other chapters — and they run in a sequence so you're never changing more than one thing at a time.
The Glow Up Protocol
Days 1–10 clothing, 11–20 grooming, 21–30 posture and presence. Eleven chapters with a checklist at every step.
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